太极张三丰

把金石文脉搬上“云端” 杭州将新添一座“线上文化广场” “西泠网拍”平台本周六正式上线_我的网站

一 |     前不久，素有“江南第一拍”之名的2026西泠印社春季拍卖会刚刚收槌，而西泠的“下一槌”已然敲响——这一次，落槌点在手机屏幕上。由西泠印社集团统筹，西泠拍卖、西泠印社孤山国际联合华数集团共同搭建的西泠自有线上艺术平台——西泠网拍，将于8月8日正式上线。如何将金石文脉搬上“云端”？平台依托数字技术打破时空壁垒，系统搭建起整套高精度数字展示与交易体系，让人隔着屏幕也能看清绢本书画的经纬纹理，感受篆刻石章细微的刀痕起伏。    

    The previous snapshot of the "Fang Taozi" account that released a video promoting its colored contact lenses Photo: Sina WeiboA promotion video featuring Chinese virtual actress generated by artificial intelligence (AI) for colored contact lenses has been removed from her short video account after drawing backlash over the credibility of a virtual character claiming real-world comfort of a product.
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views. 
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad. 
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image. 
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
。功能方面，亦是别出心裁。平台设置了直播导览、评论点赞等功能，推动平台从“交易工具”向“藏家社区”升级。同时拓展藏品体系，在书画、金石篆刻等核心门类基础上，引入名家小品、文人紫砂、当代瓷器、茶文化等生活美学品类，开辟潮玩、稀缺潮品、限量纪念款文创等新赛道，特设三大板块——大众平价艺术小品专区“平价不降格”、中间板块聚焦文玩书画、高端精品与线下大拍互补——让不同阅历、不同预算的爱好者都能找到入口。另外，构建线上线下联动体系，线上可浏览竞拍，线下可前往孤山社址、武林美术馆实地看货，构建虚实融合的完整交易闭环。

二 | 数智赋能不止于交易。“西泠网拍”还将引入AI辅助鉴赏系统，对海量藏品图像进行智能比对与真伪初筛，为专家团队提供数据化佐证；运用AI自动生成个性化藏品解读与收藏报告，降低艺术鉴赏的专业门槛；引入区块链技术，为每件传世精品生成独一无二的数字身份证书。在数字藏品方面，平台还会基于馆藏IP探索二创数字衍生品发行，构建“实物+数字”双轨并行的收藏新生态，并逐步建设西泠文化基因库，对百年社藏文献、历代名家数据、交易档案进行系统化整理与知识图谱的初步构建，使之成为可检索、可分析、可复用的学术基础设施。“这个平台更像搭建了一座金石文化线上‘市民广场’，浏览、研习、交流，远比交易本身更重要。”西泠拍卖相关负责人表示。金石从来不是冰冷的古董，而是活着的城市记忆与文明印记，从百年名社走向云端平台，希望推动艺术品交易从数字化走向数智化，助力杭州建设世界一流历史文化名城，书写传统文化创造性转化的全新实践。

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Published on:14:07:55