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China AI-generated actress’s contact lens ad pulled after netizen backlash its credibility_我的网站

一 |     "We want to save lives, we want to deliver good healthcare," says Dr Bharat Pankhania, senior clinical lecturer at The University of Exeter Medical School, who is attending the BMA conference at the moment. "The difficulty is that we've had a decade of cuts in healthcare, even more than a decade. So, [there has been] more than a decade of cuts, as well as sickness, ill health and pressures of COVID. COVID plus healthcare cuts have made the matter a lot worse.",NHS unionists argue that a 30 percent pay rise is by no means excessive as British medics have suffered a real-terms pay cut of 30 percent since 2008, according to The i, a UK newspaper. BMA conference members say that the fall represents "career earnings loss amounting to millions of pounds" to each doctor.,The BMA is not the only healthcare union demanding government action over long-overdue pay rises. The Royal College of Nursing is seeking a 14 percent pay rise, and Unison, one of the UK's largest trade unions which represents 500,000 NHS and social care workers, is warning of industrial action unless the government brings the public sector's salaries in line with rocketing inflation, according to the Daily Mail.,UK's Teaching, NHS Unions Threaten Strikes Unless They Get Pay Rise More In Line With Inflation20 June, 05:25 GMT,Chronic Underinvestment & Lack of Staff,The UK healthcare has long been suffering from underinvestment and lack of staff which in turn has created an unbearable burden for NHS workers, according to Pankhania.,"There are just not enough clinicians and clinical time to do the job," he says. "And because there is a lot of pressure in the job, a lot of doctors decide to take early retirement; they give up. Although there is a problem, the problem is getting worse because people are saying: 'Well, I'm fed up, I can't do it, I can't cope, I cannot manage'.",The latest NHS data indicates there was a shortage of 8,000 doctors in England as of March this year. He notes that there has been a slow loss of workforce because of a series of meaningless reorganizations over the past decades. "And that's a lot of wasted money in a reorganization upon reorganization," the academic remarks.,In addition to that, the COVID pandemic claimed many healthcare specialists' lives since they were not adequately protected, according to the senior lecturer.,NHS Stretching Thin Trying to Cope With Rising Infections and UK Gov't Isn’t Making Things Easier23 July 2021, 05:00 GMT,Then there is another problem: The NHS faces the loss of thousands of highly experienced senior doctors because pension scheme rules may force them to retire, the BMA warned in April. They could end up losing tens of thousands of pounds in pension benefits if they work beyond 60.,"If you are a senior doctor and your lifetime earnings allowance has been exceeded, you face a tax bill," says Pankhania. "The tax bill is quite large. And therefore you say: 'I cannot go to work when I'm better off not going to work'.",Does the Johnson Government Care About the Wellbeing of Britons?,So far the Tory government has ruled out meeting the demands of healthcare unions on pay rises, insisting that considerable salary hikes would accelerate Britain's inflation that hit a new 40-year high of 9.1 percent in the 12 months to May, according to the Office for National Statistics. The Treasury has only offered a 3 percent rise for public sector workers, which is much lower than the present inflation rate.,"We have a government that is not listening and it is not responsive until their back is to the wall," argues Pankhania. "The government has a huge majority. The government has a lot of issues. One way for the government to deflect from its own internal problems is to have distractions such as 'the stupid doctors are asking for a 30 percent pay rise'. The doctors want to strike. The barristers want to strike. Rail workers want to strike. I do not expect the government to say, 'Oh, let us look at this seriously', because it is in their interests not to do so.",The question then arises whether the incumbent British government really cares about the health and wellbeing of the nation, even though a healthy nation would be more vibrant economically, the senior lecturer highlights.,UK's Tory Government Faces Social Collapse, Having No-One But Itself to Blame21 June, 05:48 GMT,"Unfortunately, the ideology of the current government is not conducive to making the NHS better despite all their lies - that there would be extra money for the NHS if we left the European Union," he says. "This government is not interested in investing genuinely in the National Health Service. It is fragmenting it. It is making it privatized in a drip, drip, drip way, and therefore it haemorrhages money and resources. Every profit that a private enterprise makes is a profit lost to the NHS.",A wave of strikes which the media has dubbed the 'Summer of Discontent' has engulfed Britain in June with railway workers walking out last week in an action dubbed the worst since the Seventies. Criminal law barristers took to the streets on 27 June demanding a 15 percent pay rise, and teachers' unions and the civil service are also being balloted on possible industrial action. Doctors and nurses might follow suit.。    

    The previous snapshot of the "Fang Taozi" account that released a video promoting its colored contact lenses Photo: Sina WeiboA promotion video featuring Chinese virtual actress generated by artificial intelligence (AI) for colored contact lenses has been removed from her short video account after drawing backlash over the credibility of a virtual character claiming real-world comfort of a product.
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views. 
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad. 
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image. 
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
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